When starting a new business, money can be tight. However, this doesn’t mean that you can’t afford to market your business like a pro. It simply means that you need to be a bit more creative with your digital marketing. Each new business is unique, and a successful digital marketing strategy for one may not be as successful for another. Occasionally you may need to change things up and try new ideas as you look to interact with new customers or clients. It is not unusual for businesses to adjust their strategy from time to time to extend their reach.
Major types of digital marketing:
SEO for digital marketing
One of the most important DIY marketing tools for your website is SEO. This is what gets your website found in search engines like Google. With SEO, you are focusing on using keywords on your website that potential clients would type into a search engine to find your business. These are considered organic (non-paid) results. These types of keywords should be something you are always working on with your digital marketing strategy. Try new keywords, expand your list and continue to use those that work and describe your business as a whole.
While you may feel as though SEO is something that you can worry about later, nothing is farther from the truth. SEO is one of the cheapest and the best marketing for new businesses that aim for a long-term growth strategy.
People are always turning to search engines to find information. Your site may be professional and full of great information, but if it doesn’t show up on the first page of search results, not very many people will find it with a search. To find out more about SEO, read the Beginner’s Guide to SEO by Moz.
Social Media Marketing
It seems as though everyone is on social media these days. Businesses are no exception. Often potential customers look at social media profiles for information on any business they are interested in. You don’t need to be on every social media platform to make an impact with your DIY marketing. Often, new businesses looking to add social media to their marketing strategy focus on one or two platforms.
It is always better to engage and advertise on one or two social media platforms really well, rather than doing it poorly across four or five different platforms. Potential customers can find you easily when their friend shares or likes the content you share, which then casts your net to a wider audience. A study conducted by the Convince and Convert states that 53% of Americans are more loyal to the brands they follow on social media.
Email marketing is yet another best marketing strategy for new businesses. Where else can you specifically target individuals that have expressed an interest in what you have to offer? Unfortunately, many small businesses skip over this when they DIY marketing. While it is true, nobody enjoys having their email inbox flooded with emails they don’t want, people who sign up to your newsletter want to hear from you! They gave you their email address for a reason. If you are respectful of this and only email them as often as you say, they will listen. Your message is sitting in their inbox next to emails from family and friends, If you create an email that is personalized, they will feel as though you are speaking directly to them. Some of the examples of the email marketing software that you might consider using are: MailChimp, ConvertKit, vCita, Get Response, Mailerlite, and others.
Digital Paid Advertising (PPC)
While paid advertising may seem like something for more established businesses, it is definitely not. There is quite a bit you need to keep in mind if you want to add paid advertising to your DIY marketing list. Some of the things you might want to learn about are the long-tail keywords, Google Analytics and landing pages. You would also need to research your competitors, come up with the right advertising strategy, and so much more. Properly set up and managed PPC campaign is critical for any new and established business. Paid per click advertising may drain your budget really fast if you didn’t take time to learn all the details of successful Google PPC, Facebook, or any other social media paid advertising strategies. If this all sounds like Greek to you, we offer this as one of our services and would be glad to help get you started.
Nothing is more powerful than word-of-mouth. We are always telling our friends about something new that we have come across and loved. This can be extremely powerful for your new business. By providing excellent customer service, current customers will tell their friends about your business. Often, even if your customer had a bad experience with your product but you provide excellent customer service, they will recommend you to others. That can speak volumes for your reputation.
In a digital world, referrals often relate to Social Media Marketing. The more your friends learn about you and your business, the more they like and share your business pages and posts, the more referrals you get. And, even if you do not invest much into social media marketing, you may simply get referrals by sharing some of your business news with your friends and family.
If you have any questions about the best marketing for your new business, please feel free to contact us. We would be more than happy to help!