Equine Industry Digital Marketing

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Is your internet marketing falling flat at the first hurdle?
Do you need more runners and riders visiting your website?
Are you frustrated and feel like you’re flogging a dead horse?

It’s no real wonder, with so much competition in the equine industry, and search engine algorithm rules continually changing, it’s hard to get your head in front. To win the race, and keep winning it, you need to stay fresh and keep up with the pack!

Here are the top tips to help you succeed with digital advertising in equine industry

Optimize website content

This is the foundation to attracting clients and members of your business’ niche. Good content not only brings potential customers to your site, it also keeps them there.

To make your website attractive, you need to use:

  • Punchy headlines
  • Quality photos
  • Meaningful Blogs
  • EBooks
  • Infographics
  • Sign-up forms
  • Surveys
  • And many more components that will appeal to your website’s visitors

Drive traffic to your website

Once your website is optimized, you need to start driving traffic to it to obtain leads and, eventually, customers. The best ways to do it is by focusing on three major traffic generating advertising strategies:

Search engine advertising (PPC)the most effective type of advertising when it comes to a newly created website or business or the business that is focused on growth.

The advantages of PPC for the equine industry:

  • Bring traffic to your website fast
  • Create the awareness of your business fast
  • Start generating revenues as soon as within the first week of your advertising campaign

Social media marketing a cheaper alternative to PPC, yet, also highly targeted type of advertising.

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The pros of using SMM in your equine business:

  • SMM is much cheaper than search engine advertising
  • You can easily target your desired business’ audience.
  • You may create high-interest equestrian pages that will attract members of the community and interact with your potential clients directly.

SEO a sustainable, long-term marketing strategy

Your search engine optimization must start with the development of your website and continue for as long as your website exists.

Advantages of SEO for horse business owners:

  • Once your website is properly optimized for search engines, you will start getting organic traffic (free!) from all over the web.
  • Your paid advertising costs will reduce (PPC, PLA, SMM)
  • You will develop trust and will become an expert in your field as your visitors will be seeking information from you and your business.

Start Email Marketing Campaigns

When you develop a sufficient database of leads looking for your products or services, you must start your email marketing campaigns.

Major advantages of email marketing campaigns:

  • Your target audience is ready to buy from you.
  • Conversion rates of email marketing campaigns are often as high as 80%!
  • You continue creating trust within the community of your potential clients by sharing industry-related information with them that is delivered right into their inbox.

If you’re thinking, I just don’t have the time or the knowledge to do all this myself, fear not, Mazcloud is your answer! We are a friendly, reliable, digital marketing company that can help your business succeed. Contact us to discuss your business needs.

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