See how these email marketing examples attract attention in busy inboxes
Email marketing is proven to bring dramatic growth for many businesses and is a powerful way to push brands to the spotlight. Trust us when we say that this strategy is a game changer, and how to do email marketing is an essential skill that you must develop to achieve tremendous success online.
This is not easy as merely copying other email marketing examples. You need to take a closer look at how successful campaigns are created that make them so exceptional. By looking at some campaigns, you’ll see that most, if not all of them, are personalized and filled with eye-catching graphics. They are also designed to display well on both desktop and mobile devices.
And most of all, your email must have an engaging call-to-action. Just imagine a person receiving tons of emails about different brands: it takes up their precious time and inbox space. Bear in mind that your email has one ultimate purpose: to sell your product or service.
Have a look at our pick of email marketing examples that boost sales:
We know it’s not common for anybody to get a good-lookin’ email from a company that sells construction equipment. And that makes it a truly brilliant idea for Caterpillar to let you know of their famous boots. Look at how this mail features a bold image, a story about their products, and a compelling, large, eye-catching CTA button.
Words can sometimes be overrated. Take a look at this beautiful email design by J.Crew. The picture tells the story for you. It’s promoting a sale, but you have no idea about it right away. All you see at first is “This is worth the scroll,” with a very long, HD pic of a multi-flavored ice cream.
Keep scrolling at the bottom and you’ll see that the tip of the ice cream cone acts like an arrow. Its pointy end guides you toward the call-to-action.
Beans N’ Rice Creative Studio
This Starbucks email campaign by Beans N’ Rice Creative Studio is an awesome example of dividing info to convey several messages at once. Each section is equally important. The header and footer of each section are clearly distinct and the vertical sequence lets you scroll through the info more easily. Each image is strong but simple, and lets each section speak to you.
Here’s a great and inspiring “welcome” email example. Kate Spade doesn’t bombard you with a prompt to sign up or subscribe. They say “thank you” first in a big and bold way. With an envelope, the message creates the feeling of getting a real thank-you letter in your mailbox. With this design, it doesn’t hurt for them to slip in that 15% off discount code.
Union Made Goods
This is one of those email marketing examples where an e-commerce business has done a great job in showcasing holiday gift ideas from their site. This simple design by Union Made Goods makes use of both white and color space. This way, it makes the images and copy pop a little more for the reader.
This email campaign by Terrain was based on a fun and creative idea. And it’s gracefully done. It features a lot of unique elements that make you feel like a party is coming. It makes use of chalkboards and real life items that give this a DIY vibe, and invites the reader to take part in a seemingly exciting event.
Look at this holiday email from Apple. It doesn’t have much copy, but it uses product displays against a white space to create a really interesting read. Notice that while the products have the same color scheme, their positions make the email compelling. Product arrangement is a great strategy to make an appealing visual message in your email.
In our own experience, email marketing is still one of the best ways to generate leads and sales. Take advantage of the power of email and learn from these email marketing examples. Feel free to contact us for more email marketing tips.