If you are a business owner, you want to be faster and more productive than your competitors. Fortunately, it is very easy to do nowadays. All you need to have are the right tools and be flexible and mobile.


Productivity apps and tools for small businesses
Below we collected some of the most commonly used

productivity apps and tools

for small business owners, bloggers, accountants, virtual assistants, and everyone else, who likes the efficiency and speed.


Visual Presentations and Marketing Productivity Apps


Create beautiful infographics in less than 10 minutes


You already know that visual presentations are a must when you try to introduce your clients to your product, sell your product, or just teach customers on how to use it.

Camstudio helps with recording whatever you do on your computer screen. You may create a video of your tutorial and later on share it on YouTube, your website, or in your one-on-one presentation to the customer. It is one of the best tools you might want to consider when marketing your product.

Social Image Resizer Tool

It is just a quick way to help you create images that are optimized for social media.

For example, if you are a member of a social network and you want to change your profile picture quickly. Just upload your photo, choose a social network, and download resized one! Couldn’t be easier than that. And all of it, pretty much, “on-the-go” – you don’t need fancy photo editing software to do it.

Social Media Management Productivity Apps


This is one of the best productivity apps out there that helps you to manage your social media profiles all in one place and track the performance of all of them. It has a free version and reasonably paid packages.


This app is pretty good for those, who work a lot on their social media presence. Templates and additional tools help you create and schedule your ads and posts on various social media platforms. There is also a free version of this app that you could use indefinitely or until you’ll decide that you need more functionalities to be added to your marketing campaigns.


Buffer helps you to post simultaneously to various social networks. If you are using it only for yourself, it might be worthwhile trying/testing it, since it is free. Later on, you might want to expand to paid versions as well if you need more than just basics.




If you need to share your screen with your customers/clients/team members, JoinMe is one of the best programs to use. The best part, for small business users with minimal needs it is FREE.


Here is kind of cool communication software. You don’t need pins to connect. That is great news for those, who are tired of not getting through when you need to connect to a conference call asap). It has voice recording, toll-free numbers (additional charge), and a bunch of other things that you might need for your conference calls.

For those, who has to work with clients remotely and organize conference calls with members around the globe, this software is priceless!

Google Voice

If you trust Google products, this is one of the first apps you’d want to try out. The best part – it is free. You may get your number, organize conference calls, dial overseas, and so on. And again – it is all FREE!


Ok, this is, probably, one of the programs that you wish you’d never use again, but, even in today’s age, some companies is using fax machines. If you don’t have one at home or your office, Hellofax is an excellent alternative to buying a big machine, which you’ll only get to use occasionally.

Their free package includes five pages per month after which the basic package is also at a reasonable price.


Project Management Productivity Apps


Insightly has everything – CRM, Project Management, Integration with accounting, tracking, marketing programs – you name it.
They also have a free package, which might be sufficient for someone just starting up or trying to use something different from spreadsheets and regular emails.


Sales and customer relationship management (CRM) app. Comes with a free 30-day trial, during which you can explore everything this program has to offer and later on decide on what package would be best for your unique business


Another project management software.

What I like about it is that it also has a free version, which you may use for a while when your business only starts growing and then switch to the package that suits your needs most. It also has invoicing and expense tracking features, which might eliminate the use of some other programs that you are already using.


Buildertrend is a perfect software for the construction industry, where things might get messy at times.

Get base 

Sales and marketing software. It’s more expensive packages also include CRM.
You may try this software for 14 days. After that, you have to decide what package suits your needs best and start paying for it on a monthly basis.


The Streak is an interesting app since it works right from your Gmail account. Free plan has limited features, but still allows you to play with it for a bit and decide whether it is worthwhile investing in it more. They also claim that they are trusted by Dropbox, Uber, AirBnB, and so on. So, I guess, it is something you might also want to try, especially, if you are already using other Google office products.


Another sales and marketing software. It includes contact management, marketing automation, sales automation and e-commerce. It is quite pricey, though, but for those, who do not have any of these processes in place, might be an ideal solution.


Office Administration Productivity Apps

Google Documents

Everything you used to use Microsoft Office for and more – Spreadsheets, Charts, Documents, Presentations, Forms
The best thing about Google Documents productivity apps is that you don’t only get to create documents, you may share them with your friends and co-workers. You can also embed them into your web-site. For example, with Google Forms, you may also collect data by posting a link to the form or even embed the form on your web-site and collect data your visitors submit right into a spreadsheet, which further on could be easily modified using Google Sheets

Google Calendar 

What I like about it, is that you can create as many completely separate calendars for yourself, your family, your business and share whichever calendar you want with collaborators. Then, you may set up viewing preferences for all collaborators, embed calendar on your web-site, modify or add events to calendar from any device and anywhere you want, etc.


Amongst other, very popular productivity apps is Dropbox. It is very similar to Google Docs. The idea behind Dropbox is that you could store and share documents on the cloud. Dropbox is one of the first ones to offer this service and, therefore, by now trusted by many individuals and business owners. If you are not using any online storage yet, Dropbox, probably, should be one of those that you’d like to try first.


One of the most popular data collecting apps today. You may add notes on-the-go by snapping pictures, adding files you’d like to share in the future, and much more


If you regularly create various charts for all kinds of projects, you might like this software. It is very intuitive, visual, and easy to share with collaborators.


This program is intended to be used for expense reporting. However, if you are in an accounting or bookkeeping business, this program could also help your clients with collecting and submitting receipts to you, which, further on, could be easily transferred to an accounting program.

Currently, there are a few accounting programs on a market, that could be connected to Expensify, and all you’d need to do is just upload scanned information to those programs and don’t manually add every receipt as you’d normally do without using these tools.


I find this app especially useful for small business owners because it is free for up to 5 users and up to 200 candidates.
If you are a small business owner, I have serious doubts that you have time to interview more than 200 candidates. But if you do, and would like to find the best candidate out of all that are out there, you could still pay a reasonable monthly fee and enjoy many more benefits of using this program.

Have a look at their introductory video – I think, it is quite comprehensive and self-explanatory.


Accounting bookkeeping

Accounting software that, to my mind, is one of the best office productivity tools in a market today. It is not only easy to use, but also contains additional functionalities, like tracking the performance of your team (useful for accounting firms), could be connected to many other small business apps, and so on.

QuickBooks Online

Most companies have been using QuickBooks desktop version for awhile. In today’s world of mobility, speed, and fast-paced environment, the online version of this program becomes even handier than before. If you previously had a company file in your desktop version of a program, you may easily upload it to QuickBooks Online and continue right from where you left off your books.


One of the most common accounting productivity apps for small businesses is Waveapps. The biggest advantage of using Wave over other programs is it is FREE. It has most of the features that you’d expect to see in small business accounting software, and you don’t need to pay for it. The catch is – you always see their partners and advertisers’ ads while working in a program.
It is a great starting program for a small business entrepreneur if you absolutely must do your books on your own and don’t have money to pay for the bookkeeper or a bookkeeping program.


One of the easiest and fastest online productivity tools to invoice your clients. I find this app especially useful for contractors and part-time employees.


If you are still not satisfied with your choice of accounting productivity apps, Cloudbooksapp is very affordable expense and time tracking software. Also very similar to Freshbooks. You may try it free for 30 days and only then make up your mind on whether you’d like to continue with paid version of the program or not.


Fathom is one of the best productivity tools for accountants. Here is their description of the program:

easy to use management reporting and financial analysis tool, which helps you to assess business performance, monitor trends and identify improvement opportunities.”

You can import your data into their program and start analyzing right away! So far, this is one of the best of this kind of accounting tools that I found on the market